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FORGE® is a private label hardware brand sold exclusively at Menards®, a home improvement company with over 300 locations across the Midwest.
Transform an emerging product category into a branded retail destination.
From start to finish, Wild's in-house engineering and product development teams designed a unique product line to keep up with today's interior design trends. Wild's creative team developed a modern brand to match the quality and essence of the line. Our team incorporated the brand into new packaging and retail displays to give consumers a hands-on experience.
HOW WE DID
Wild successfully created a completely new program which the customer and consumers love. The improved packaging highlighted the product attributes while lowering overall shipping costs.